The School Marketing Helper Newsletter

 October 13, 2021

Happy mid-week! Well, I'm an overachiever and I thought I could get The Helper out every Monday.

I'm going to say this will now be my stretch goal. :) 

I love helping people. The Helper, whatever time of the month it goes out, is intended to help you in some way with your marketing efforts.

So! Since you're in on the ground level of this newsletter, I need YOUR help!

I'm hunting down successful school district marketing ideas out there, but I REALLY would love to hear from you firsthand. Below is a form to send in your successes. 

Enjoy some quick marketing tips and have a wonderful week!

--LLJ 

Who doesn't love a great food photo? This week is National School Lunch Week!

The School Nutrition Association's theme is "Wild About School Lunch". Super cute and fun! This is a wonderful way to showcase your district.

Three ways to promote your child nutrition department. 

1. PHOTOS: Share vibrant photos of school meals (with smiling students or on their own). Use copy like, "Thank a school cafeteria staff member today for the delicious and nutritious food they provide all of our students. Happy National School Lunch Week:"
2. GO DEEP: Interview a superstar in the child nutrition department. How do they create menu items? What are student favorites?
3. FAST AND EASY: Provide the facts about the importance of school meals and student success. It's easy!  The School Nutrition Association has resources to knock out your social media graphics and quick messaging.

"About Us" is a powerful marketing tool

An About Us isn't just a link to your mission and vision. It's also not a PPT on your strategic plan. It's a comprehensive foundation that you can pull from throughout the year. You can create a myriad of marketing pieces, use it on your website, and even weave it into digital ads. 

To simplify, About Us can be remembered as the “Three Is”:

• • Introduce
  • Inform
  • Inspire

Looking for Talent!

I'm looking for you! As you well know, it's a process to source good content. I see the talent and thinking out there, but there's nothing like connecting with the source!

Submit your marketing successes, tips, ideas, or plans. Your wisdom and ideas might be featured on my website, I might tap you for a webinar, an article in The Helper, or eventually interview you for a podcast. 

Happy 15 Minute Fridays

Join me Fridays for 15 minutes of marketing tips and tricks. (You don't even have to turn on your camera.) :) Just register through Zoom, bring your lunch, and tune in! Here's THIS FRIDAY!

10/15: Max Out! Great Things Happening Shortcuts Make the MOST out of the best in your schools.

My husband is a musician and when he needs to decompress, he grabs his guitar. When I need to take a break and disconnect my brain, I move.

Walking while listening to a podcast transports me out of the long lists of things to do. And, if you're looking for a good podcast, here are three that help me get away. :)

1. Smartless - Jason Bateman, Will Arnett, and Sean Hayes interview a guest. I always laugh out loud.

2. Limetown - Fictional series that had me glued to my earbuds. 

3. Reply All - It's hard to describe, but it's kind of about the internet. I listened to all of the episodes up to 170 with the original hosts. So fun in so many ways. 

I'm ALWAYS looking for good podcasts. I'd love to hear from you if you have a favorite!

Take 2 minutes and list 3 things you can do to shut off the brain and decompress.

PS: Website and social media are a work in progress! :)